For consumers

Scan. Know. Choose better.

Every garment with a TraceID label carries its full story. One scan with your phone — no app needed — reveals what it's made of, where it comes from, and what happens when you're done with it.

What you see

Everything the label couldn't tell you.

A physical label has room for a care symbol and a size. A Digital Product Passport has room for everything else.

🧵
Exact materials
Every fibre, every percentage. Know if it's organic cotton, recycled polyester, or virgin nylon.
📍
Where it was made
Country of origin and manufacturing facility — verified, not self-reported.
🏅
Certifications
GOTS, OEKO-TEX, RWS, Better Cotton — live status, not marketing copy.
🌱
Carbon footprint
Estimated CO₂ per unit, with methodology. Compare across products.
♻️
End of life
Whether it can be recycled, how to do it, and if there's a take-back programme.
🧺
Care instructions
Washing, drying, ironing — the full picture, not just symbols.
Zara TRF Wrap Dress
White · Size S · var_a1b2c3d4
DPP 87/100
Composition95% Organic Cotton
5% Elastane
OriginPortugal
CertificationsGOTS 6.0BCI
Carbon8.4 – 11.2 kg CO₂eq
RecyclableYes — drop-off in store
Care30°C gentle · Air dry
How to scan

Three seconds. No app.

1
Find the label
Look for the TraceID QR code on the hangtag or inside label of your garment.
2
Open your camera
Use the standard camera app on iPhone or Android. No QR app needed.
3
Tap the link
Your browser opens the passport page instantly. Bookmark it for later.
Why it matters

The fashion industry is the world's second-largest polluter. Transparency is the first step to change.

The EU is requiring it
Digital Product Passports will be mandatory for all textiles sold in the EU by 2027. TraceID-tagged brands are ahead of this curve.
Greenwashing ends here
Marketing claims are easy to make. A DPP is a verifiable record. Certifications have expiry dates. Carbon data has a methodology.
You can compare
When every garment has a DPP, you can compare carbon footprints across brands the same way you compare nutritional labels on food.
Your data, not theirs
TraceID passports are hosted at traceid.co — a neutral URL. The brand pays for it, but the data belongs to the product, not the brand.