WHAT YOU SEE
Everything the label could not tell you.
A physical label has room for a care symbol and a size. A Digital Product Passport has room for everything else.
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Exact materials
Every fibre, every percentage. Know if it is organic cotton, recycled polyester, or virgin nylon.
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Where it was made
Country of origin and manufacturing facility — verified, not self-reported.
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Certifications
GOTS, OEKO-TEX, RWS, Better Cotton — live status, not marketing copy.
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Carbon footprint
Estimated CO₂ per unit, with methodology. Compare across products.
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End of life
Whether it can be recycled, how to do it, and if there is a take-back programme.
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Care instructions
Washing, drying, ironing — the full picture, not just symbols.
WHY IT MATTERS
Transparency is the first step to a better fashion industry.
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The EU is requiring it
Digital Product Passports will be mandatory for all textiles sold in the EU by 2027. TraceID-tagged brands are already ahead of this curve.
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Greenwashing ends here
Marketing claims are easy to make. A DPP is a verifiable record. Certifications have expiry dates. Carbon data has a methodology.
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You can compare
When every garment has a DPP, you can compare carbon footprints across brands the same way you compare nutritional labels on food.
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Your data, not theirs
TraceID passports are hosted at dpp.traceid.co — a neutral URL. The brand pays for it, but the data belongs to the product.